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11 Steps For Using Customer Lifetime Value To Grow Your Brand

If you’re reading this then you probably know what Customer Lifetime Value is, or at least you have an idea of what it means for your business. In this article, we will explain CLV in detail and how to use it to improve customer relationships, customer retention, boost referrals, and...

7 Growth Hacking Strategies to Acquire Your First 10,000 App Users

Launching a new app is exciting, but it also entails a lot of work — especially if you want it to grow exponentially within the first 12 months. Since mobile apps are on the rise, it’s getting more challenging to penetrate this saturated market. This is where growth hacking becomes...

How to Develop a Solid PR Strategy in 8 Steps

[vc_row][vc_column][vc_column_text]A few years ago I believed developing PR strategies was outside the responsibilities of a marketer, and to a degree it was. But as marketers, we are responsible for promoting and selling products and services to our target audience. Irrespective of how that is done, whether through content marketing, email...