Your competitors are taking away your customers and winning in the marketplace because they’ve done their research ahead of you.
Market research is a good evaluation tool that can help you track your company’s progress and the growth of your competitors, by keeping an eye on your competitors. We can use the data collected to devise business strategies that would keep you ahead of your business rivals. […]
Continuing the market research series, in this article, we’ll discuss what a market research proposal is and how to create one. To recap, what we’ve covered so far in the series, we’ve talked about what market research is, the different types of market research you need to do to grow your business, and the benefits […]
Let’s talk about Market Research and the different types of market research. The goal of this article is to help you understand the role research plays in business growth. Market research is a broad topic, and while we might not cover all of it in this article, Here’s what you’ll learn at the end of […]
There are many internal factors that can decide the success or failure of your business. The biggest of which is your product or service offering.
However, there are six major internal factors affecting your business environment. These are: […]
There are six macro environmental factors that can affect your business. These six factors are called PESTEL. Last week we talked about external factors affecting your business, and we focused on the Micro Environment factors. I.e. the immediate external factors affecting your business – the factors you have some control over. In today’s article, we’ll […]
You can think of your business micro environment as the immediate external factors affecting your business, these are factors you have some control over.
There are five micro environmental factors affecting your business enviromnement […]
There is more to a social media campaign than posting or scheduling posts to Facebook/Twitter/Instagram/Pinterest/LinkedIn. You could create social media goals as the driving force behind your social media posts, but that alone does not constitute planning a social media campaign. A successful social media campaign requires more than that. It is sadly not as […]
Once in a while, it’s important to analyze your business position in the market. This is where frameworks such as SWOT, TOWS and PESTEL analysis come into play. In this article, we will focus on SWOT/TOWS analysis. S.W.O.T. stands for Strengths Weaknesses Opportunities Threats I like to add an extra T for “Trends” A SWOT […]
Let’s talk about Customer Experience and Customer Experience Optimization.
We’ll talk about what customer satisfaction is, how to optimize customer experience, advantages of optimizing customer experience, problems with optimizing customer experience and the best practices for optimizing customer experience/customer satisfaction. […]
Let’s talk about App Growth Hacking strategies. Launching a new app is exciting, but it also entails a lot of work especially if you want it to grow exponentially within the first 12 months. Since mobile apps are on the rise, it’s getting more challenging to penetrate this saturated market. This is where app growth […]