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Category: Public Relations

How to Develop a Solid PR Strategy in 8 Steps

How to Develop a Solid PR Strategy in 8 Steps

Posted on February 23, 2019 by Abigail Nwaocha

There are 8 steps to follow for creating a comprehensive PR strategy, these steps are: 1) Review past PR activity 2) Create PR goals 3) Define your target audience 4) Analyze the macro and micro environment affecting your business […]

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Abigail Nwaocha

ABOUT ABIGAIL NWAOCHA

Abigail Nwaocha is a digital marketing specialist, currently based in Nairobi, Kenya.

She has worked with local and international startups, small businesses and online brands to help them grow their businesses efficiently.

She enjoys testing and reviewing marketing software on Capterra and Getapp. Feel free to send her a message about the software you’d like her to try.

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